19 Feb

Introducing The Goal Talk Podcast from WordStream

How To0 Comments

We talk about small businesses all the time. From advertising tips to best practices when creating a business plan, WordStream’s content has you covered. But what if you’re not reading the blog, watching our YouTube channel, or reading our weekly newsletter? When I’m commuting to work, doing housework, cooking something delicious or doing any number tasks that require visual attention but allow the mind to wander, I find myself turning to podcasts to use that…

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19 Feb

The Role of Sales Materials in a Digital World

General, Marketing0 Comments

The Role of Sales Materials in a Digital World written by John Jantsch read more at Duct Tape Marketing The digital world has complicated the customer journey. Where customers used to have to reach out to salespeople if they wanted to learn more about a business, they can now do the bulk of their research into a company online. They can pour through the pages of your website, read reviews from existing customers to glean…

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19 Feb

Transcript of Using a Framework to Create Inventive Content

Marketing0 Comments

Transcript of Using a Framework to Create Inventive Content written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch: Hello, welcome to another episode of the Duct…

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19 Feb

Using a Framework to Create Inventive Content

Marketing0 Comments

Using a Framework to Create Inventive Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Melanie Deziel Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with marketing expert Melanie Deziel. Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. She is driven by a desire to help brands create compelling and credible content to share with their audience. She is the author…

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18 Feb

The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)

How To0 Comments

Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they willingly choose you.   Digital marketing is no different; it’s just that the dialogue occurs over electronic platforms. While the soft skills required for marketing have…

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