08
Feb
08
Feb
150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)
“Marketers, in their role as philosopher, must keep management from gaining internal clarity at the expense of external clarity. It is dangerous to succumb to the illusion that the prospect sees our company the way we see it.” — Flint McGlaughlin, Managing Director & CEO, MECLABS Institute (This article was originally published in the MarketingExperiments email newsletter.) This is part two in our series about effective call-to-action strategies that increase your webpage’s performance. You can view…
Read More
08
Feb
Get Early Access to Our State of the Agency 2020: Here’s How
By now, our State of the Agency report is an annual tradition. We gather insights on how marketing agencies truly run their businesses—how they price their offerings, how they hire employees, and so much more. Well, it’s that time of year again. And this time, we’re asking you to help us out by filling out a quick survey so we can create our biggest, most detailed, most comprehensive report yet. Here’s what’s happening. And, new…
Read More
08
Feb
The Small Business Guide to Online Reputation Management
You own a small auto shop in Worcester, MA. Things are going well, but you can’t shake the feeling that you could be growing faster. Referral marketing isn’t bringing you as much business as it used to, and you don’t have the time or the resources to run a commercial on local TV. So, you decide that it’s time to get serious about digital marketing. To get a high-level sense of where you currently stand,…
Read More
08
Feb
The Venture Podcast – The Self-Reliant Entrepreneur
The Venture Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch stops by The Venture Podcast to talk about small business marketing and his latest book, The Self-Reliant Entrepreneur, with host Lambros Photios. Jantsch has been helping small business owners and entrepreneurs to market their business for thirty years. He discusses his marketing philosophy with Photios, and shares why a focus on the ideal customer should be…
Read More
08
Feb
Inspired Insider – Full Episode – The Self-Reliant Entrepreneur
Inspired Insider – Full Episode – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch stops by Inspired Insider to talk about his latest book, The Self-Reliant Entrepreneur, with host Dr. Jeremy Weisz. Jantsch started his own marketing agency 30 years ago, focused on small businesses. As an entrepreneur himself who works with many other entrepreneurs through his work, he has a great deal of respect for those who…
Read More
08
Feb
Make It Right Podcast – The Self-Reliant Entrepreneur
Make It Right Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch stops by the Make It Right podcast to talk about his latest book, The Self-Reliant Entrepreneur, with host Janet Eastman. Jantsch started his own small business marketing firm more than 30 years ago. Over the course of his entrepreneurial life, he developed a morning routine to help him find focus and meaning at the start…
Read More