Increase Customer Engagement
There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day. Read the full article at MarketingProfs
Read MoreIf you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page because it was too confusing or didn’t hold enough information. And if we’re paying attention, we usually take note of what not to do with our own landing pages. But what about what we need to do to keep those visitors? Whether you’re using a plug-and-play solution like Marketo…
Read MoreTranscript of Incorporating Storytelling Into Your Sales Process written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. John Jantsch: Hello and welcome to another…
Read MoreIncorporating Storytelling Into Your Sales Process written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Livesay Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with sales keynote speaker, author, and pitch whisperer John Livesay. Livesay is a sales expert who coaches teams on how to become irresistible to their prospects. He’s also the author of the bestselling book Better Selling Through Storytelling: The Essential Roadmap to Becoming…
Read MoreThe Sales Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch stops by The Sales Podcast and sits down with host Wes Schaeffer to discuss his latest book, The Self-Reliant Entrepreneur. Salespeople, entrepreneurs, and business owners know that they need to work on themselves before they can grow in their work life. Jantsch wrote this book recognizing that our lives are works in progress and we sometimes…
Read MorePPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots of other new, trendy topics to focus on, like a new ad format, targeting type, or new channel. But staying on top of your budget can be more impactful—and more profitable—than trying out any of these new tactics. That’s why…
Read More