Increase Customer Engagement
Chances are, you already know the SEO basics. Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they want to increase their leads and enhance their conversion rates. However, we aren’t discussing any of that today. Instead, I’ll explain how to use video […] …
Read MoreOptimize your social media advertising initiatives with time-tested tips to get the most out of your efforts, meet your targets, and yield excellent returns.
The post 5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results first appeared on PPC Hero. …
A Startup Journey With GrubHub Founder Mike Evans written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Evans In this episode of the Duct Tape Marketing Podcast, I interview Mike Evans. Mike founded GrubHub in his spare bedroom and grew it into the multi-billion-dollar online food delivery colossus that is a household name. Since leaving GrubHub, he founded Fixer.com, an on-demand handyperson service focused on social impact. He lives in…
Read MoreHow Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Karrie Sanderson In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in…
Read MoreThere’s no doubt that PPC ads work, but what if you want to take your advertising to the next level? Well, you can with Twitter carousel ads. In 2020, Twitter Carousel Ads made their debut. More recently, Twitter announced multi-destination functionality for advertisers that want added flexibility and the capability to target different groups with […] …
Read MoreI’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to […] …
Read MoreCompetitive link building needs to be informed by all the data at your disposal. Here’s how to leverage PPC data to inform link-building strategies.
The post How Can PPC Help Inform a Powerful Link-Building Strategy first appeared on PPC Hero. …