Your Last-Minute Holiday Shopping Survival Guide: 10 Stats & Tips

Christmas is just days away, my friends. The time for exchanging presents, catching up with loved ones, and marinating ham in eggnog is almost upon us. Needless to say, the temptation to turn on the Hallmark channel and zone out for hours on end is approaching its peak level. Alas, there’s still work to be done. Unless you sell something that appeals to extraordinarily punctual people, I guarantee that at least some of your prospective…

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6 Simple Steps to Build a Basic Website for Your Small Business

Does creating a website feel like a daunting task?  Are you putting off building a website for your business, non-profit, or portfolio because it just seems like too much work? If learning to code, sourcing photographs, and figuring out how to create forms sounds overwhelming, I’ve got great news. You don’t need to know how to do any of that to build a basic website. The days when you needed an expensive designer or web…

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Important KPIs for Each Phase of the Customer Journey

Important KPIs for Each Phase of the Customer Journey written by John Jantsch read more at Duct Tape Marketing The customer journey is often a long and winding road. And that means it can be difficult to track your business’s effectiveness at each phase of the journey. The easiest way to gain greater clarity around your customer journey, and to identify strong points and weak spots, is to pinpoint and evaluate key performance indicators (KPIs)…

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How Mobile Has Impacted the Customer Journey

How Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. In order to better understand the impact mobile has had on the customer journey, it’s helpful to go through and assess the…

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