There are two types of businesses. There are the ones that base their marketing strategy on conventional wisdom they get from blogs and expert opinions. Then there are businesses that base their marketing strategy on research relevant to their business. Out of all businesses that operate online, only 55% are confident they understand the customer journey. What can a business achieve with the marketing campaign if the executives don’t understand their customers and how they…

If you’re an owner of a paid marketing agency or you work for one, you’re more than familiar with the constant balancing act of scheduling your time. Between calls, reporting check-ins, and frequent email exchanges with clients, it’s safe to assume that you have a lot on your plate. Every account manager schedules their time differently, but everyone’s priority list can get convoluted sometimes. Deciding which accounts to dedicate your immediate attention to can be…