Increase Customer Engagement
Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing–right now. Here’s how marketers can harness that knowledge for content marketing and PR. Read the full article at MarketingProfs
Read MoreAre you planning to produce–or have you already begun producing–content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content. Read the full article at MarketingProfs
Read MoreWith 8 billion video views a day, Facebook is the place to get your video ad seen. But not just any video ad will do. In a sea of content, videos that include creative hooks are going to get get far more views (and better results). If you’re not familiar with “the hook” concept or just want to refine your hook approach, we have some tips to help you achieve the best possible results for…
Read MoreKeeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, relevant content. The song remains the same. But what happens when your site traffic takes a hit? Today, we’re going to discuss a couple big(ish) Google…
Read MoreHow Leaders Can Create Inclusive Cultures written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jennifer Brown Podcast Transcript Today’s guest on the Duct Tape Marketing Podcast is speaker, author, and inclusion expert Jennifer Brown. She is the president and CEO of Jennifer Brown Consulting, where she helps leaders drive organizational change and create more inclusive cultures and diverse teams at work. Brown has worked with multinational brands like Starbucks, T…
Read MoreFeatured Article in Inc. – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch’s latest book, The Self-Reliant Entrepreneur, has been featured in an Inc. piece by Shama Hyder, founder and CEO of Zen Media. Hyder outlines the premise for the book—a daily devotional of 366 meditations, meant to guide any entrepreneur through their journey of building, growing, and managing a business—and shares why it’s important that Jantsch chose…
Read MoreThe Chase Jarvis Live Show – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch appeared on Chase Jarvis’ podcast to discuss his latest book, The Self-Reliant Entrepreneur. The book is a series of daily meditations, centered around curated readings from transcendentalist authors of the 1800s. Jantsch identifies the transcendentalist period as one of the first eras of counter-culture in the United States. That’s why he feels this period…
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