13 Nov

Building a Personalized Connection to Win Ideal Clients

Marketing0 Comments

Building a Personalized Connection to Win Ideal Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Bill Cates Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I sit down with referral coach, speaker, and author Bill Cates. Cates is one of the leading experts on how to acquire business through word of mouth, referrals, and personal introductions. He does training with business owners and corporations on the…

Read More
12 Nov

Why 80% of the Words on Our Webpages Are Wrong (Part 3): 4 elements that increase funnel momentum

Tools0 Comments

‘Want’ is superior to ‘should.’People are drawn up the funnel by the power of your value proposition expressed in a way that taps into their wants so they can make a better decision and eventually make the purchase. — Flint McGlaughlin, Managing Director & CEO, MECLABS Institute (This article was originally published in the MarketingExperiments email newsletter.) People often fail to complete the funnel journey because of poor communication. In part 2 of this series on…

Read More
09 Nov

WordStream Live, Washington, D.C.: The Recap

How To0 Comments

Twice a year, WordStream invites customers from locations far and wide to join us at a Google office in a major US city to participate in a day of insights, learnings, and deep dives with presentations from WordStreamers, Googlers, and this time, Microsoft Advertising (cue the shock!). For our fall 2019 iteration of WordStream live, we headed to our nation’s capital to host this landmark event. And, just like last year, I’m here to give…

Read More
09 Nov

Weekend Favs November 9

Marketing, Tools0 Comments

Weekend Favs November 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

Read More