Increase Customer Engagement
In the world of digital media – and in paid search in particular – it can feel like we’re always on high alert, waiting to jump on the next product announcement or new beta that will come along and help us to squeeze incremental performance out of our paid marketing budget. So it’s maybe somewhat […]
The post Broad Match in Review: Putting Google to the Test first appeared on PPC Hero. …
What’s the average click-through rate for a Google Ads ad? When people ask this question, it’s usually because they want to benchmark their own CTRs. But listen up: Way too many advertisers are content to reach an average click-through rate and leave it at that. If that’s you, you can just look at our search ad benchmarks chart below and exit the post. If, however, you want to achieve optimal performance with your Google Ads…
Read MoreA Simple Guide To Sparking Your Creative Energy Every Day written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Todd Henry In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry. Todd teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code, Daily Creative) which…
Read MoreOctober: Costumes. Columbus Day. Candy Corn. Right? Wrong. October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It’s also when we celebrate Do Something Nice Day, Black Poetry Day, Women in Business, and apparently, handbags. The point is, there are so many opportunities for creative and meaningful marketing that will help you to authenticate your brand voice and stand out. And we’re covering all of them in this post—creative…
Read MoreCompetition for search engine ranking is fierce, with the top three search results owning 55% of all traffic. And the first result? They take almost 29% of those clicks. So how do you get your website to that coveted first spot? By understanding how Google works and how to give them exactly what they’re looking […] …
Read MoreBrands today can try several metaverse marketing techniques to engage their audience and deliver exceptional brand experiences. Consider these top 6 techniques.
The post 6 Best Metaverse Marketing Techniques to Adopt in 2022 first appeared on PPC Hero. …
If you’re running Google Ads, you may have recently received an email from Google about a new Destination requirements policy. An email with scary words like “enforcing,” “disallowed ad experiences,” and “this policy change may affect your account.” What does it all mean? What is a disallowed ad experience and how can you know if you have any? I dove into the deets on this to supply you with everything you need to know. (Don’t…
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