When it comes to your website, you need to give your customers a terrific experience to get them hooked on your brand. Imagine you launch the perfect website for your business. Everything is flawless—the layout, the performance, the navigation, the copy. It all creates the dream experience for your users, and people rave over it. Well, you’ll only be able to make that happen if you choose the right website color scheme, and I’ll show…

Best practices. Man is that a buzzword or what? Personally, I hate saying the phrase. I hate assuming there is always one, standard way to do a certain task or strategy in a PPC account. Not every account is the same, and I will never look at any two accounts as the same. But sometimes there are tactics or strategies that just work. No matter how much you embrace the testing mentality, some things are…

As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. And they’re posting about product and brand experiences on social media. The availability of that authentic content, including pics, means it’s time to ditch stock photos. Read the full article at MarketingProfs

B2B marketers say the biggest deficiency of their content program is that it doesn’t produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. Read the full article at MarketingProfs

Sometimes, waiting isn’t an option. Sometimes, your prospective customers need your help right this second. Certain trades come to mind: plumbers, locksmiths, tow truck drivers—the list goes on. If the problem your service solves often comes up unexpectedly, it’s likely that many of your prospects act with a sense of urgency. So it’s in your best interest to make it easy for them to get in touch with you. If you don’t, they’ll quickly find…