01 Oct

11 Strategies for A+ Higher Education Marketing

How To0 Comments

Getting a B.A. or an M.Phil. or a Ph.D. or an M.D.—any higher education degree—is a huge accomplishment. But enrolling in a degree program is a huge, life-altering decision that typically involves a lot of deep and personal contemplation. At least, that’s how it was for me. As a previous full-time account manager at a video software company, deciding to quit my job to enter graduate school as full-time nutrition student was a decision that…

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01 Oct

How To Write an Effective Brand Story

General, Marketing0 Comments

How To Write an Effective Brand Story written by John Jantsch read more at Duct Tape Marketing Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street? What unique value are you bringing to the table that they just…

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01 Oct

Transcript of Creating a Brand Name That Sticks

Marketing0 Comments

Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Jeremy Miller. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. So…

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01 Oct

Creating a Brand Name That Sticks

Marketing0 Comments

Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeremy Miller Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I sit down with serial entrepreneur, writer, and branding expert Jeremy Miller. He is the founder of Sticky Branding and the author of several books, including the forthcoming Brand New Name. Miller first became interested in branding when he took on the task…

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29 Sep

Weekend Favs September 28

Marketing, Tools0 Comments

Weekend Favs September 28 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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