22
Aug
22
Aug
How to Create a Model of Your Customer’s Mind
(This article was originally published in the MarketingExperiments email newsletter.) Marketer, you know you have a good product. In fact, it’s exceptional. And you need to get this message out to as many people as possible in the most effective way. So, you have a message you are trying to communicate with prospective customers. But determining exactly how to articulate that message in a way that resonates with your visitors, while EXTREMELY important, is not…
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22
Aug
Instagram Stories 101: What Marketers Need to Know [Infographic]
The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here’s what you need to know. Read the full article at MarketingProfs
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22
Aug
Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing. Read the full article at MarketingProfs
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22
Aug
5 Essential Strategies for Marketing to Generation Z
Everyone talks about what makes millennials tick or how to market to them, so we forget they’re old news. Sure, we’ll still need to market to millenials for years to come, but it’s time to start focusing on Generation Z. At first glance, millennials and Gen Z might seem very similar. But if you look a little deeper, you start to see the subtle differences between the two generations—and these subtle differences are important to us…
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22
Aug
Big Changes Coming to Google Ad Delivery & Facebook Ad Targeting
Both Google and Facebook have recently announced important changes coming to their respective advertising platforms—changes that every business and digital marketing agency should be aware of. On the Google side of things, accelerated ad delivery is going away in the coming weeks. And on the Facebook side of things, your prospects will soon have the ability to keep you from using off-Facebook behavioral data to retarget them on the platform. Let’s discuss each of these…
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22
Aug
5 Great Ways to Add Video to Your Website Experience
5 Great Ways to Add Video to Your Website Experience written by John Jantsch read more at Duct Tape Marketing Video has become a major marketing channel. More and more people are saying that it’s the way they want to consume content. Why scroll through a long blog post or text-heavy web page when you can instead watch a quick, visually-engaging video and get all the information you need? As consumers’ attitudes towards video shifts,…
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