Welcome back, everyone! For those of you in the US, I hope you enjoyed a restful 4th of July weekend. While we were grillin’ up hot dogs and failing to protect our skin, the online advertising world continued to change. Let’s run through the most recent updates you need to know about. Facebook revives reach estimates for custom audiences Nearly a year and a half after retiring them to investigate a privacy concern detected by…

A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program. Read the full article at MarketingProfs

Mobile marketing is extremely powerful, but it’s easy to get stuck in a rut with techniques that don’t deliver the results you were hoping for. If that’s the case for you, then it’s time to think outside the box and look at alternative mobile marketing strategies to help you reach more people and convert more leads. So to help you out we’ve come up with this list of six mobile marketing strategies that are super…