10 Jul

I’ve Designed 100+ Display Ads: Here’s What I Learned

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There’s nothing like spending hours perfecting your beautiful new display ad and sending it off into the wilds of the Google Display Network (GDN) and Facebook. You’ve got a big red button, a blue background (that universally appealing color, right?), and the word “FREE” in here five times. This ad is going to do great! But then the click-through rate (CTR) dropped .5%? Huh. I’ve designed at least a hundred display ads over the course…

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10 Jul

Why A Solid Landing Page is Key to Effective PPC

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Why A Solid Landing Page is Key to Effective PPC written by John Jantsch read more at Duct Tape Marketing Some marketers choose to send prospects who click on their paid search results to their website’s homepage. While this will certainly get them to a page with relevant information about your company, it is not the most effective option when dealing with search marketing. Instead of sending people to a generic page, it’s far more…

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10 Jul

Learning to Speak Like a Pro

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Learning to Speak Like a Pro written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Grant Baldwin Podcast Transcript Lots of folks seem to be teaching public speaking these days, and with good reason. While becoming a sought-after and highly paid speaker may be a dream for some, learning to present your ideas in a more effective manner is a good idea for all. My guest for this week’s episode of the…

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10 Jul

Transcript of Learning to Speak Like a Pro

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Transcript of Learning to Speak Like a Pro written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello, and welcome to another episode of The Duct Tape Marketing Podcast. This is…

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08 Jul

#MySmartAds: Create 7 Free Display Ads & Win an Apple Watch

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Happy week after vacation! Rouse yourself from that mudslide coma, pour on the aloe, and shake off the post-break malaise. You have a contest to win. We here at WordStream are passionate about helping advertisers do more with less. That means more output, less time. More conversions, less wasted spend. More cowbell. Just more cowbell. To help you do more with less, we’re always innovating. We have a number of free tools—from our Google Ads…

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