03
Jul
03
Jul
Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right)
This article was originally published in the MarketingExperiments email newsletter Often, business leaders delegate copywriting to an individual or agency who are not deeply familiar with the company’s value proposition, which is the essence of the message you are trying to convey to prospective customers. This is a mistake. The message should never be delegated, only the words of the message. In this YouTube live video replay, Flint McGlaughlin explains with visuals how a leader…
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03
Jul
The Myth of the Brand Promise
How do you strengthen a struggling brand? Rebranding is a quick fix. But that’s like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn’t provide lasting results. Another frequent error is to make brand promises. This will only serve to create doubt. People will naturally want to counter your claims. Then you find yourself in a defensive position, trying to prove your value. In this YouTube live replay, Flint…
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03
Jul
Why You Need Customer Health Scoring (& How to Do It Right!)
You know those “How am I driving?” stickers you see on the backs of 18-wheelers? The ones that give you a phone number to call if—for some ungodly reason—you want to criticize a truck driver you’ve never met? Outrageous. The people who call those phone numbers are the same people who get banned from their kids’ soccer games for screaming at teenage referees. That’s not to say that feedback doesn’t have a time and a…
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03
Jul
7 Common Mistakes Businesses Make With Facebook Advertising
7 Common Mistakes Businesses Make With Facebook Advertising written by John Jantsch read more at Duct Tape Marketing Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects. However, there are a lot of moving parts that go into creating and maintaining…
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03
Jul
How to Win Your Clients in Bulk
How to Win Your Clients in Bulk written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeanna Pool Podcast Transcript Today’s guest on the podcast is marketing expert, speaker, and author Jeanna Pool. She owns her own marketing firm, Marketing for Solos, and has worked with clients such as Apple, Motorola, Sun Microsystems, and Benjamin Moore Paints. She has also written several books including Marketing for Solos, and she is a…
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