5 Emotional Writing Tactics to Skyrocket Your Facebook Post Engagement
You want your Facebook content to convert. But given that Facebook algorithms change and prices for ads are rising like crazy, this sounds like a crazy dream. Right? The good news? It’s not crazy if you consider alternative tactics to engage users. Concentrate on their needs and emotions rather than your product. Target a niche audience with stories that would align with their core values and reflect your brand’s nature. The best news? You can…
Read More6 Email Marketing Myths You Can Ignore
6 Email Marketing Myths You Can Ignore written by John Jantsch read more at Duct Tape Marketing Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so. And there are some things that have always been myths, but still…
Read MoreFlex Your Curiosity Muscle to Grow Your Business
Flex Your Curiosity Muscle to Grow Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Diana Kander Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I speak with Diana Kander. She is a New York Times best-selling author, entrepreneur, keynote speaker, and innovation consultant. As a serial entrepreneur, Kander learned a lot of important business lessons along the way. She shared these in her first book, All In…
Read MoreTranscript of Flex Your Curiosity Muscle to Grow Your Business
Transcript of Flex Your Curiosity Muscle to Grow Your Business written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Gusto: modern, easy payroll, benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. John Jantsch: Hello and welcome…
Read MoreOptimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test
This session is a precursor to Flint McGlaughlin’s keynote at Our success as marketers is dependent upon helping people make an observation set that leads them to conclude the product or service we offer is right for them. So we have to make sure that we provide just enough information to power their decision to purchase. And the information needs to be accurate — because their decision to buy comes with expectations that must be…
Read More4 WordStream Employees Named Top PPC Experts!
Beyond serving our customers as best as we possibly can, we here at WordStream pride ourselves on our thought leadership—that is, our commitment to introducing new, outside-the-box ideas that help business owners and marketers succeed in a world where online advertising changes almost every day. In fact, thought leadership is one of our core values. Greg won the thought leadership award at this year’s Core Values ceremony. Although this blog is certainly one means to…
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