Increase Customer Engagement
You produce marketing content, and you’re considering video because it engages audiences as no other content can. But how much does a video cost to make? It’s tough to find an accurate and one-size-fits-all answer–because there are numerous considerations. This infographic breaks those down for you. Read the full article at MarketingProfs
Read MoreIt’s time for another edition of my favorite feature on this here blog: the online advertising news round-up! We’ve got Google sunsetting automated bidding strategies, Instagram thriving as an ecommerce platform, Walmart generating hype around its ad offering, and more. Google to sunset two automated bidding strategies Beginning in a couple weeks, you’ll no longer be able to add Target search page location or Target outranking share as automated bidding strategies. In the coming months,…
Read MoreBest Practices for Keeping Your Email List Nice and Clean written by John Jantsch read more at Duct Tape Marketing If you’ve been in business for a while, you’ve likely built up a quite a long email list. Email remains a convenient, effective way to reach prospects and customers, so it’s great to have a lot of names to send offers and updates to. However, if your marketing emails are getting low engagement, it may…
Read MoreCreating Exponential Growth Through Hard Work, Not Magic written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brad Sugars Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I visit with Brad Sugars. He is the founder, chairman, and president of ActionCOACH and the co-author of the book Pulling Profits Out of a Hat: Adding Zeros to Your Company Isn’t Magic. ActionCOACH boasts a team of over 1,000 business…
Read MoreTranscript of Creating Exponential Growth Through Hard Work, Not Magic written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing broadcast is brought to you by Gusto, modern easy payroll benefits for small businesses across the country. And because you’re a listener you get three months free when you run your first payroll. Find out at gusto.com/tape. John Jantsch: Hello. Welcome to…
Read MoreWhat if you had a methodology that could help you consistently lower your cost per acquisition (CPA) just by changing the copy and images in your ads? In this YouTube Live replay, Flint McGlaughlin dissects a simple heuristic that the MECLABS team uses to optimize the messaging in display ads. ea = 2at + i + as © ea: Effective advertisement at: Ability to capture attention i: Ability to turn attention into interest as: Force…
Read MoreBack in 2013, Ralph Folz, our CEO at the time, led an initiative to identify the qualities and actions that WordStream as a company and its employees would strive to embody in their day-to-day performance. These core values, Ralph explained, were important for establishing standards as the company was rapidly growing: These values are the essence of our company. These are not just words on paper, but something we will strive hard to live by,…
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