Pop quiz, y’all: Which Google Ads network enables you to build your brand with compelling visual imagery—search or display? Trick question! Although the Display Network is generally considered the hub of visual-based advertising in the Google Ads universe—I’m conveniently disregarding Shopping for the moment—this year’s Google Marketing Live keynote included the announcement of gallery ads. Whether you’re aiming to drive sales or generate leads, gallery ads—by combining the intent of search with the creative of…

To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here’s a three-step guide to creating that kind of company atmosphere. Read the full article at MarketingProfs

Getting the word out about your business is hard. We get it. Between running your business or serving a dozen clients, you’re one little hiccup away from feeling completely overwhelmed. Under all that pressure, it’s easy to either fall back on last year’s outreach plan or just do nothing and watch your competitors snap up all your potential leads. But don’t sweat. Let’s chat about the Google Display Network (GDN). The power of images The…