More than 90% of the digital marketing agencies we work with spend at least an hour a week on reporting per client. We’re talking about reporting. We’re not talking about account management. We’re not talking about optimizations. We’re just talking about reporting. Allen Iverson wasn’t saying that practice was unimportant to his role as the face of the Philadelphia 76ers franchise, and I’m not saying that reporting is unimportant to your role as the manager…

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With engaged user bases and proprietary first-party data, social networks can be great traffic sources for marketers That’s probably why Hanapin found that 88% of advertisers currently advertise on Facebook, and 30% of those marketers also advertise on Twitter. Surprisingly, though, the same study found other social networks—such as Quora, Pinterest, and Snapchat—are used by fewer than 10% of marketers despite being popular with users. In fact, Reddit, the sixth most-visited global website, doesn’t break…

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Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea–in a way that serves both the customer and the marketer–has never been more difficult. But content marketing can–and will–be saved. Here’s how. Read the full article at MarketingProfs

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