Video and email go together like ketchup and eggs. Some people love it, while others are a bit confused by the concept. Personally, I’m a fan—of both! Adding a little acidity from the tomato-based ketchup to a nice scramble hits the spot every time, but I can understand the controversy. Ketchup is traditionally paired with burgers and fries, so grabbing that squeeze bottle for breakfast breaks up that routine. If you’re looking to get out…

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Over the last few years, account-based marketing (ABM) has become a big buzzword in the digital marketing industry. A lot of B2B and SaaS companies—especially those going after the large and enterprise-level accounts—invest heavily in ABM platforms that allow them to target potential prospects with custom messages and content through various marketing channels. However, some marketers don’t consider making Google advertising a part of their ABM mix. How so? With account-based marketing, advertisers want to…

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A while back, one of our blog readers posted a comment asking for targeting guidance in their industry. As an in-house acquisition marketer, I love a new challenge and opportunity to think outside the box when it comes to targeting. So, after responding back to this visitor, I had the idea for my next blog post: recommending creative targeting options for a variety of industries. To get started, I enlisted the help of the one…

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