26 Apr

A Behind-the-Scenes Look at Creating an AB test

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“Great science is always dependent upon a creative and artful process. The two work together. We use the creative to generate ideas that we convert to hypotheses. And then with these hypotheses, we use science to determine which of them is most accurate. From this, we’ve developed the most important concepts in the advancement of civilization — Predictability.” These are the words of Flint McGlaughlin in this replay of a live interactive session on Hypothesis…

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26 Apr

13 Must-Know Sound Bites from #HeroConf 2019 (And Why You Should Care)

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The biggest names in the industry. Crowds of people losing their minds at every stage. Kanye West screaming into a microphone about nothing in particular. No—I’m not talking about Coachella. I’m talking about Hero Conf. I went to Hanapin Marketing’s eighth annual US conference to learn from the best and brightest minds in PPC—including WordStream’s own Navah Hopkins and Mark Irvine! Here are the 13 most brilliant sound bites I heard. (Disclaimer: I’m only a man. I…

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26 Apr

7 Reasons Why Proposal Software Will Boost Your Sales

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7 Reasons Why Proposal Software Will Boost Your Sales written by John Jantsch read more at Duct Tape Marketing You’re probably well aware of how important business proposals are to getting clients and winning new business. If you’ve been writing a lot of them, you may have thought about investing in proposal software to make the process easier. However, is proposal software really all that great compared to writing the proposals yourself? It turns out…

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25 Apr

The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value

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A customer often perceives the value of an offer differently from the marketer. This can be illustrated with the Lead Gen Fulcrum where the customer’s perceived value of your offer is on one side of the fulcrum and the customer’s perceived cost of that offer on the other end. In this replay of a YouTube interactive session, Flint helps us understand how to think like a customer so that we can tip the balance in…

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25 Apr

What Marketers Can Learn from 5 Timeless Psych Experiments

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What can an experiment conducted about a century ago involving a scientist ringing a bell while feeding his dogs teach you about marketing? How about a Volkswagen experiment in which people are made to use a piano staircase instead of an escalator? These experiments all tap into the basic, primal nature of humans to get people to act in ways they ordinarily wouldn’t. More importantly, the same principles used in these experiments can be used…

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25 Apr

How to Turn Your Product Idea Into a Business

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How to Turn Your Product Idea Into a Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jules Pieri Podcast Transcript Today’s podcast guest is Jules Pieri. She is the founder and CEO of The Grommet and the author of the book How We Make Stuff Now: Turn Ideas Into Products That Build Successful Businesses. Through The Grommet, Pieri has helped makers to launch their companies. Along the way, she’s…

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