19 Aug

7 Steps to Generate Leads With Gated Content (+Examples)

How To0 Comments

Content is a must have for any business marketing strategy. It serves to educate your audience on your products and services, distinguish your brand voice, and even more importantly, get your audience into your funnel in the first place. In fact, according to Marketo, lead generation is the top goal for 80% of content marketers. So how do you generate leads with content? There are a number of ways, but gating content is one of…

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19 Aug

How To Create A Culture Of Learning And Growth

Marketing0 Comments

How To Create A Culture Of Learning And Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Whitney Johnson In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert in smart growth leadership, and she co-founded…

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18 Aug

WordPress Vs. Shopify

Analytics0 Comments

If you’ve ever considered launching your own online business, chances are you’ve thought about the required tools. And while there are several ecommerce platforms on the market, Shopify and WordPress remain the most prominent. If you already have a WordPress website ready, it would be better to go with WordPress for ecommerce as well. All […] …

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18 Aug

5 Ways to Use Google Trends for SEO Research

Analytics, Marketing0 Comments

As marketers, our job is to capitalize on what’s popular in the “here and now.” When big news hits, how does the data get interpreted? One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned […] …

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18 Aug

The Most Common Pricing Mistakes & What To Do Instead

Marketing0 Comments

The Most Common Pricing Mistakes & What To Do Instead written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this…

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18 Aug

How SEO Has Evolved Over The Years

Marketing0 Comments

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dale Bertrand In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization.…

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