Often, Facebook advertisers put so much focus on their creative, message, and targeting, that they overlook their settings. While, yes, creative may be the most important part of your advertising strategy on Facebook, it won’t drive the results you’re looking for if you don’t implement the proper objectives and settings for your campaign. Put it like this: overlooking your Facebook campaign objective is like Tom Brady showing up on game day and forgetting all of…

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I have recommended Quora Ads to every client I’ve worked with since the channel was in beta. Some of those clients gave immediate pushback thinking another channel wasn’t worth the time. Most of those clients felt their audience wouldn’t even be on the channel at all. But most of the time, my clients found their audience and success advertising on Quora. Let me show you how you can easily find your audience on Quora in…

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How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection with your audience. Read the full article at MarketingProfs

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This article shares three less-popular content marketing tactics that still work really well to generate traffic, links, and social shares. Read the full article at MarketingProfs

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