Increase Customer Engagement
As my enterprise-level agency, NP Digital, has grown, we’ve been able to expand across the globe. We’ve opened agencies in Brazil, the UK, Australia, India, and now: Canada! That’s right: we have opened a full-service digital marketing agency in Canada. And to kick things off with a bang, I’ll be heading to Canada to present […] …
Read MoreWhenever I have a client that asks about running YouTube ads, we run into the same roadblock about 99% of the time. The clients think they either (a) don’t have enough video creative to use for ads, (b) don’t have the extra budget for video creative, or (c) they don’t have the tools to do it themselves. Sounds about right. Image source But there are plenty of affordable ways to get video creative. They don’t…
Read MoreIn a world of increasing competition, understanding your target market is vital. Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages. Those insights don’t have to be hard-won, either. Thanks to new tools and data sources, businesses no longer have to […] …
Read MoreWeekend Favs June 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I…
Read MoreHow Leveraging A Virtual Assistant Will Change Your Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tricia Sciortino In this episode of the Duct Tape Marketing Podcast, I interview Tricia Sciortino. Tricia is the CEO and Board Member at BELAY, Co-Host of the One Next Step Podcast, and Author of Rise Up & Lead Well: How Leveraging An Assistant Will Change Your Life & Maximize Your Time. Key Takeaway:…
Read MoreHow To Harness Your Unfair Advantage written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ash Ali and Hasan Kubba In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat). Hasan built a successful startup from…
Read MoreYour audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them personalized marketing messages, and 76 percent are disappointed when they receive generic communications instead. The challenge? If you don’t know your audience, you can’t send them personalized content. You don’t […] …
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