A whopping 376 billion emails are sent every day. And yet sadly, a large percentage of them go unopened. Good, helpful emails that never even got a chance… …Unless you have an awesome subject line. These 40-character tidbits are the MVPs of email marketing—even more important than the email body. And with so many types of emails, there are many types of subject line styles that can increase your open rates. Read on for email…

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“People ask me, ‘What do you think of Michelin?’… I don’t cook for guides. I cook for customers.” –Gordon Ramsay World-renowned chef Gordon Ramsay cooks for his customers, and so should you. Well, cook up Google Ads, that is! Whether your chef skills are rusty or you’ve never cooked before, I’m going to help you serve your customers a steaming, hot plate of the most delicious Google Ads campaign they’ve ever seen. Tie on your…

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If they say a picture is worth a thousand wordsthen I say how in the heckdo you encapsulate your entire Instagram accountin 150 characters or less. This 147-character conundrum plagues people and businesses everywhere trying to perfect their Instagram bios. If only such an account existed… But the struggle is over. Read on for over 180 Instagram bio ideas so you can come up with something you love and move on with your life—including tips,…

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Retargeting (also called remarketing) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people.And there’s no shortage of statistics that show us why it’s such a core strategy. Image source Retargeting can increase ad engagement by 400% and sales by 50%—if you do it right. So in this post, I’m going to help…

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