Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand’s voice and tone and by using plain language in your content. Read the full article at MarketingProfs

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With a number of states beginning to lift restrictions and open their economies, it is crucial for account managers and agency owners to keep a close eye on industry trends. As long as you’re in-the-know, you can make the appropriate decisions and guide your clients in the right direction. Having the resources to stay on top of internal trends for these businesses is equally as important. Connecting multiple sources of data will allow you to…

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We think our online writing is inviting. But, to readers, it can feel like falling into a hidden temple where the walls are spewing poison darts and they’re being pursued by a big, bone-crushing boulder. It doesn’t have to be that way. Read the full article at MarketingProfs

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You know that targeted visibility on Google is crucial for your business. And you know that this requires optimizing your website and Google Ads account, but what you may not know is that this also requires optimizing your Google Business Profile. The optimizations are not hard to do, but with new Business Profile features always being added and with Google best practices constantly evolving, the problem is knowing what to optimize and how. And that’s…

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On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. So far on the podcast, we’ve talked through many marketing tactics with our in-house experts, ranging from creating your website and getting your personas created to specifics in paid ad auctions and ad copywriting, and many more in-between. So far, the…

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Most of us want to know what our goal is before we start a project. But when it comes to business, too many marketers fly by the seat of their pants—and that’s a huge mistake. Why? Because marketers who create a clear, documented strategy are 313% more likely to be successful. Creating marketing strategies before defining your marketing objectives is putting the cart before the horse. That’s why today we are going through everything you…

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Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help them implement their evolving marketing strategies during the pandemic. I know each account is different, and our approach to optimization should be customized for every single account. But I wanted to take the time to share some of the tactics I have used the most since COVID-19 started impacting my clients’ accounts. From our post…

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