Most of us love holiday rituals and traditions like gift-giving, so it’s no wonder that 40% of consumers begin shopping before Halloween. For brands, this means that the holiday shopping season is already here. To satisfy holiday shoppers, most brands start working on their holiday sales campaigns in advance and brands get ready for the season earlier than ever before. Case in point: In 2019, Dunkin’ launched its new lineup of fall foods and beverages…

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Keyword research is one of–if not the most–crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done manually. So arm yourself with powerful keyword research tools: Check out these seven reliable (and free) keyword finders. Read the full article at MarketingProfs

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LinkedIn is the best platform for B2B targeting in the PPC space, bar none. In recent years, LinkedIn has become a more popular destination for users to consume content. Rather than seeing what your great aunt ate for lunch on Facebook or hearing someone yell about politics on Twitter, you can check LinkedIn to see what your contacts are up to and what topics are trending in your industry. For advertisers, the targeting options allow…

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Picture it: Your boss just gave you permission to go to a conference in, say, Hawaii. Amazing! What a dream come true that your company will pay for your flights and hotel to paradise. So you google the event and try to find where to sign up—and when it’s happening again and which hotel they recommend booking. But instead of finding a one-stop shop full of answers, you have to click and click to get…

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When it comes to your website, you need to give your customers a terrific experience to get them hooked on your brand. Imagine you launch the perfect website for your business. Everything is flawless—the layout, the performance, the navigation, the copy. It all creates the dream experience for your users, and people rave over it. Well, you’ll only be able to make that happen if you choose the right website color scheme, and I’ll show…

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Best practices. Man is that a buzzword or what? Personally, I hate saying the phrase. I hate assuming there is always one, standard way to do a certain task or strategy in a PPC account. Not every account is the same, and I will never look at any two accounts as the same. But sometimes there are tactics or strategies that just work. No matter how much you embrace the testing mentality, some things are…

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