This post was co-written by Gordon Donnelly and Patrick Henry Carrera. If you’re a reader of the WordStream blog, you may have heard of our Google Ads Benchmarks. Each year, we reach into our giant pool of client data looking for an answer to one persistent, ubiquitous question for PPC advertisers: What exactly does “average” performance look like? Understanding average performance is key to determining the performance of your account. If you’re leveraging Google Ads…

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Over the last few years, Instagram has become a powerful marketing tool for ecommerce. The numbers speak for themselves: The platform has over one billion monthly active users, 80% follow at least one business account, and 60% of people discover products on Instagram. With the growing demand for ecommerce on Instagram, the platform has made in-app shopping easier by introducing business-specific features like Instagram Checkout, the Shop button on a business profile, product tags and stickers,…

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Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too. Read the full article at MarketingProfs

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Generating leads with PPC campaigns can be challenging. Generating high-quality leads is even harder.  In ecommerce, if someone has the money to buy a product, they can make that purchase right on the site. One person’s money is just as good as the next. Once the sale is made, revenue is tracked and, if all is set up properly, is attributed right back to the initial ad click. Lead generation is nowhere near that simple.…

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Although no two ecommerce businesses are alike, everyone can agree on one thing: advertising on Google Shopping isn’t easy. Between creating and updating your product data feed, building out campaigns and product groups, and optimizing your on-site experience to maximize conversions, you probably don’t have time to take care of everything else on your plate. Managing inventory. Attending to customer concerns. Sleeping. These are all essential tasks. You may feel as if there simply aren’t…

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Your ecommerce business doesn’t exist in a vacuum—it’s a part of the global ecommerce ecosystem. That’s why you need to pay attention to the broader context in order to make the best decisions. What do customers expect? What are their preferences? What is driving their behavior? Ecommerce statistics can help you see the big picture by answering these questions and more. We’ve gathered the top 45 ecommerce statistics that you need to know. Amazon ecommerce…

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