How can busy marketers make time for learning when we’re already having trouble keeping our head above water with our day-to-day responsibilities? Podcasts are one of the most efficient ways to learn (and teach). They’re easy to access, portable, economical. But where to start? Check out this list of 18 … Read the full article at MarketingProfs

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Two heads are better than one, right? So let’s explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to life. See how to make content creation easier, more fruitful, and … Read the full article at MarketingProfs

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Facebook lead ads seem awesome in theory. But look tricky in practice. It often seems easier to simply stick with the same old landing-page-based campaigns. Why deviate from the norm when the norm works just fine? Because it doesn’t always work, that’s why. Long, complex sales sequences or highly customized forms can tank mobile opt-ins. They require mouse-like fingers and monk-like patience to successfully get what you’re after. Facebook lead ads, in comparison, provide the…

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Direct response copywriting isn’t easy. Your job is to drive conversions and sales, and that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks like these. Read the full article at MarketingProfs

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We write a lot about metrics on the WordStream blog. From click-through rate (CTR) to conversion rate (CVR) to return on investment (ROI)—if it’s measurable, and it can help you better understand the performance of your online advertising campaigns, we have the goods! Today, we want to talk about a couple metrics that, while related to advertising performance, are not necessarily advertising specific and are meant to help you better understand performance at a business…

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Storytelling and marketing expert Ron Ploof shares insights from his new book, The Proverb Effect: Secrets to Creating Tiny Phrases That Change the World. Read the full article at MarketingProfs

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Allen Finn already wrote the definitive piece for WordStream on why Facebook ads can be great for B2B. But at the time I write this, only 39% of marketers say they’ve even tried using Facebook ads to create conversations with B2B prospects, according to Zoominfo. If Finn’s piece wasn’t enough to convince you, I’m going to share my own experience about why I think it’s insane that Facebook is so underrated for B2B, and I’ll…

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