I think we can all agree that ice cream is great, but it’s even better with the right toppings. When it comes to promoting your small business, your marketing plan is the ice cream and your chosen channels are the toppings. Your foundation is great, but you need those layers on top to maximize results. With the right channels, your marketing plan can look this good! We’ll show you how building your strategy with the…

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A couple of years ago, most of us marketers hadn’t the foggiest idea of how to use AI for marketing. Suddenly, we’re writing LinkedIn posts about the best prompts to whisper into ChatGPT’s ear. There’s plenty to celebrate about the sudden infusion of artificial intelligence into our work. McKenzie reckons AI will unlock $2.6 trillion in value for marketers. But our rapid adoption of AI may be getting ahead of important ethical, legal, and operational…

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When you think of an inheritance, do you picture money or a headache? Probably money, I assume. Unfortunately, for digital marketing agencies, taking on a new client often means inheriting a Google Ads account. More than likely, the account is a mess–it has poor structure, expensive keywords, and few negative keywords. I know this because I work on WordStream’s agency team, so I talk to agencies all the time. You face unique challenges, and our…

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That sweet, sweet feeling of setting your Facebook ads live. You sit back, relax, and watch the conversions roll in. But…what if that isn’t the case? What if what you see is little-to-no conversions? How it feels to see your Facebook ads not converting.  If your Facebook ads aren’t converting, know that you’re not alone. This happens to more businesses advertising on Facebook than you might think. It’s no secret that there are many intricacies…

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In a March 2023 blog post, Microsoft founder Bill Gates described ChatGPT as “the most important advance in technology since the graphical user interface” more than 40 years prior. He predicts vast changes in work, education, travel, healthcare, and communication as a result. The rapid evolution is no less profound for marketers. In just a few short months, the AI-powered tool has found use cases for everything from PPC to SMS marketing and much, much…

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So: you have an amazing product. One you can truly get behind. One that legitimately solves the pain points of customers in your vertical, and that does so in new and innovative ways. Allow me to be the first to congratulate you. You’re already closer to selling a heck of a lot more SaaS, widgets, or artisanal coffee mugs, than your competitors. Not everyone has the opportunity to market a truly great product. If you’ve…

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When it comes to doctor review sites, you probably first think of major listings like Google, Healthgrades, and more. Data source However, there are tons of other sites where potential patients may be discovering (or should be discovering!) your healthcare business–and leaving reviews. And finding the right ones can help you expand your healthcare business’s online presence. But with so many options, picking which sites to list your healthcare business on might feel a little…

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