Call me crazy, but you cannot market a business without content. The ads your customers see? Content. The page they land on after clicking your ad? Content. The blog post they read a year ago that made them familiar with your brand in the first place? Content. The newsletters, appointment reminder texts, and help articles? Content. All communication between your leads and customers flows through content. And the way you generate those leads and customers…

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Are you thinking of expanding your Google Ads strategy beyond search? One of the most common campaign types to explore next would be an image-based campaign: Google Discovery or Display. I’ve noticed a lot of confusion among business owners and practitioners alike around what’s the same and what’s different between Display and Discovery ads, and when it makes sense to use them. They are definitely not interchangeable! In this ultimate guide to Google Discovery ads…

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Since it was first celebrated in 1910, Father’s Day has been a day to highlight the dads and father figures in the US. 75% of Americans plan to celebrate Father’s Day this year, and you might want to say something to them through your marketing. But you don’t want your Father’s Day message to be like a pencil with two erasers… Get it?  You want it to resonate with your audience, communicate something important from…

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If a tree falls in the woods, and no one hears it, did it actually happen? More importantly, if your ad could have been shown to your audience but didn’t, wouldn’t you like to know about it? Luckily, you can know how often your ads show (or don’t show) to your audience—thanks to a metric known as impression share. While it’s one thing to build out your Google Ads campaigns, it’s another to know they’re…

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More advertisers than ever rely on Facebook to promote their products and services to their customers. Over 10 million businesses advertise on Facebook and Instagram, and that number has nearly tripled over the past seven years. Some veterans of Facebook advertising remember a time when costs on Facebook were cheap and ROI was unlimited. While Facebook advertising is still a really worthwhile investment for most businesses, the constant influx of new advertisers is pushing costs…

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As a co-author of the book “Becoming Artificial: A Philosophical Exploration Into Artificial Intelligence and What It Means to Be Human,” I have been pondering the topic of artificial intelligence for a significant amount of time, even before ChatGPT became a household term. Our book delves into the evolution of AI, from being considered pure fantasy to becoming a serious topic of debate for policymakers and an increasingly displaced workforce. The past two decades have…

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After decades of science fiction novels, films, and serialized Twilight Zone derivatives, the rapid onset and development of artificial intelligence has finally come to fruition. No matter where you go on the internet these days, you will quickly become bombarded by the reality that not only has AI already become a valuable tool for mankind, but its long-term implications and rapid trajectory leave a multitude of concerns on our horizon. There are technophiles who champion…

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