How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links. Read the full article at MarketingProfs

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At this point, it seems safe to say that the novel coronavirus represents one of the most significant business disruptions in the past several decades. Although a transition to remote work and e-commerce was already in progress, the pandemic moved that shift forward with breakneck speed, forcing it on many businesses that were in no way prepared. Unsurprisingly, many of them have had a great deal of difficulty adapting. Image Source In a survey released…

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In December of 2020, there was an addition to the Google ads support page on Gmail Ads. Google announced that dedicated Gmail campaigns will be converted to “read only” on July 1, 2021. Starting on that date, advertisers will not be able to create any more dedicated Gmail campaigns. Also, advertisers will not be able to edit any of their current Gmail campaigns. If advertisers still want to run any ads on the Gmail placement, they…

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Instagram recently celebrated double digits at the tail end of 2020 by turning 10. The visually stimulating and engaging platform may have been around for some time now, but it’s still far from maturity as it continues to evolve in new ways for businesses to expand their organic efforts into paid ones. With over 1 billion monthly users, Instagram ranks second after its counter-platform Facebook, when we look at active users. As more users join…

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Did you know that users take 0.05 seconds, on average, to form an opinion about a website–and 94% of those initial impressions are related to design elements? Read the full article at MarketingProfs

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Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? They ask. Placing call to action phrases and buttons on your website and other forms of content is a great way to collect email addresses to build…

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As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. Read the full article at MarketingProfs

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