Even with all of the ad targeting and technology we have, advertising still often misses the mark for accessibility and inclusivity. Certain demographics are often misrepresented (or not represented at all), and some ads can’t even be enjoyed by the audiences that were intended to see them. It’s for this reason that from the start of your campaign conceptualizing, you need to be thinking about accessibility and inclusivity. These aren’t attributes that are simply added in after the…

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The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. Keeping up with rapidly shifting industry requirements through a pandemic alongside the demanding day-to-day can leave many entrepreneurs too exhausted or stretched thin to start learning how to fully navigate these platforms all by themselves. In this post I will provide some tips on how to build a paid…

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In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. But in today’s digital world, the possibilities are endless (read: overwhelming). Image source So if you are struggling to figure out the best ways to promote your business; or…

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Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site’s backlink profile? This article will guide you through the most effective and sustainable link-building strategies. Read the full article at MarketingProfs

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Growing a business is hard. Whether you’re a small business owner, a marketing team member, or an agency, riding that rollercoaster of highs and lows is no small challenge. What’s even harder is setting ambitious yet realistic expectations of what is achievable. This is why a growth strategy (like the one above) is one of the utmost importance to businesses. In this guide, I’m going to cover what a growth strategy is, how it differs…

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As the world grapples with COVID-19, it is imperative to take into account what the post-COVID world is going to mean for those of us in the digital marketing realm. The pandemic has accelerated the speed at which we are “going digital” and has given new power to many online industries. Never before have we been so dependent on Amazon or Zoom to simply get through the day, which means that as digital marketers, we want…

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Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to recent research from Finite and CogniClick. Read the full article at MarketingProfs

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