Pivoting To Win With Former NFL Player Jordan Babineaux written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jordan Babineaux In this episode of the Duct Tape Marketing Podcast, I interview Jordan Babineaux. Jordan transitioned from nearly a decade playing in the NFL to become a sports broadcaster, serial entrepreneur, and business executive. He’s also the author of Pivot to Win: Make The Big Plays In Life, Sports & Business. Questions…

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Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.) written by John Jantsch read more at Duct Tape Marketing Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that…

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Finding Joy In Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Shani Godwin In this episode of the Duct Tape Marketing Podcast, I interview Shani Godwin. Shani is the founder of Communique USA. She has created a new program called JOY Economics which is a coaching program that teaches entrepreneurs how to turn their personal stories into powerful brand content. Questions I Ask Shani Godwin: Tell me about…

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Reshaping The Online Experience For Virtual Events written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Davis In this episode of the Duct Tape Marketing Podcast, I interview Andrew Davis. Andrew is a bestselling author & keynote speaker. He’s built and sold a digital marketing agency, produced for NBC, and worked for The Muppets. Questions I Ask Andrew Davis: Who is your favorite muppet? You’ve been producing a video show…

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What’s Your Signature Response to Problems? written by John Jantsch read more at Duct Tape Marketing One of the ways to create goodwill, positive buzz, and happy customers is to exceed expectations. Responding proactively to problems is, in my opinion, one of the easiest ways to exceed the expectations available. Problems happen, that’s a fact. You can choose to respond to customer challenges, problems, let downs, screw-ups, and mistakes in one of two ways. You…

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