How to Get Started in Influencer Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Neal Schaffer In this episode of the Duct Tape Marketing Podcast, I interview Neal Schaffer, author of The Age of Influence: The Power of Influencers to Elevate Your Brand. Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO…

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The Agency Growth Secrets Behind Design Pickle written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russ PErry In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry, CEO of Design Pickle. Russ Perry has been involved in branding and marketing strategy for over the last decade. He has worked to shift the status-quo with brands such as Apple, Morgan Stanley, Pebble Tec, LG, Botanicare and the Harlem…

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How to Be Ready for What’s Next written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chuck Swoboda In this episode of the Duct Tape Marketing Podcast, I interview Chuck Swoboda, author, speaker, podcast host, and the Innovator-in-Residence at Marquette University. He served as Chairman and CEO of Cree for 16 years where his team successfully led the LED lighting revolution not just by creating new products, but by focusing on…

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What Problem Does Your Business Solve For You? written by John Jantsch read more at Duct Tape Marketing Don’t misunderstand the title of this entry – I’m talking about you, the business owner, the start-up entrepreneur, the employee. What Problem Does Your Business Solve For You? See, at its heart, every business exists to solve problems. We may choose to communicate the features and benefits of our business and what it sells, but it’s a…

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