Google Analytics for Small Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important. This allows you to focus, to spend less money, and to invest in…

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Is Entrepreneurship in Your DNA? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Sydni Craig-Hart In this episode of the Duct Tape Marketing Podcast, I interview Sydni Craig-Hart CEO and Co-Founder of Smart Simple Marketing, an award-winning content marketing consultancy. Smart Simple Marketing helps B2SMB marketing professionals gain market share, drive engagement and deepen loyalty with small businesses, women business entrepreneurs and minority business entrepreneurs. They work with brands in…

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