Weekend Favs May 30

Weekend Favs May 30 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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How to Get the Best Out of Your Virtual Meetings

How to Get the Best Out of Your Virtual Meetings written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Fraidenburg In this episode of the Duct Tape Marketing Podcast, I interview Mike Fraidenburg, a certified mediator, natural resource scientist, and former government executive with broad experience helping organizations and executives who are struggling to work effectively in environments with a lot of conflicts. Mike’s specialties are assessment and implementation of…

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How to Create Segmented User Experiences

How to Create Segmented User Experiences written by John Jantsch read more at Duct Tape Marketing Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Because these types of customers are different from each other, they won’t all be won by the same kind of messaging. That’s why it’s helpful…

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The Small Business Guide to Podcasting

The Small Business Guide to Podcasting written by John Jantsch read more at Duct Tape Marketing The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. Not only is it convenient for listeners who want topics that they’re interested in on-demand, but it’s also valuable for the person or business hosting them. Below find seven great reasons every business should consider starting a podcast Getting…

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