How to Build a Brand People Love

How to Build a Brand People Love written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Emily Heyward In this episode of the Duct Tape Marketing Podcast, I interview Emily Heyward, the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their startups and has led branding efforts for top companies such…

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Creating a customer success journey

Creating a customer success journey written by John Jantsch read more at Duct Tape Marketing Back in the 80s, there was a brand that became a cultural hit called Members Only. Yes, I had a Members Only jacket, there, I admit it. The tagline for the companies’ line of apparel was, “When you put it on, something happens.” (First off, if you’re too young to remember this fad, you can do a search and still…

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Weekend Favs May 9

Weekend Favs May 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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