07 Dec

How Modern Marketers Earn Trust Today

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How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Melanie Deziel In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.” Melanie is also the Co-Founder of The Convoy…

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03 Dec

Weekend Favs December 3

General, Marketing, Tools0 Comments

Weekend Favs December 3 written by Shawna Salinger read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took…

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02 Dec

Finding Your Voice And Using It To Make Ridiculously Good Content

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Finding Your Voice And Using It To Make Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ann Handley In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the…

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01 Dec

Simple Lessons In Never Giving Up

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Simple Lessons In Never Giving Up written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Martha McSally In this episode of the Duct Tape Marketing Podcast, I interview Martha McSally. Martha is a compelling example of overcoming adversity and fear to achieve extraordinary feats. Losing her dad at the age of 12 and surviving sexual abuse and assault, she persevered to become the 1st woman in U.S. history to fly a…

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30 Nov

10 Ways Machine Learning Can Transform Your Business

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Many top companies are already using machine learning to target potential customers, personalize offers, and improve customer service, and it will only become more critical in the years to come. So as a business, you need to start understanding how machine learning can be used to benefit your company. If you’re unfamiliar with machine learning, […]
The post 10 Ways Machine Learning Can Transform Your Business first appeared on PPC Hero. …

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26 Nov

A How-To Guide On Getting Inside Of A Customer’s Brain

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A How-To Guide On Getting Inside Of A Customer’s Brain written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nancy Harhut In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses. Key Takeaway: Behavioral scientists have…

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