The Role of Sales Materials in a Digital World

The Role of Sales Materials in a Digital World written by John Jantsch read more at Duct Tape Marketing The digital world has complicated the customer journey. Where customers used to have to reach out to salespeople if they wanted to learn more about a business, they can now do the bulk of their research into a company online. They can pour through the pages of your website, read reviews from existing customers to glean…

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Transcript of Using a Framework to Create Inventive Content

Transcript of Using a Framework to Create Inventive Content written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch: Hello, welcome to another episode of the Duct…

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Using a Framework to Create Inventive Content

Using a Framework to Create Inventive Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Melanie Deziel Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with marketing expert Melanie Deziel. Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. She is driven by a desire to help brands create compelling and credible content to share with their audience. She is the author…

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Transcript of Creating a Podcast as Part of Your Prospecting Process

Transcript of Creating a Podcast as Part of Your Prospecting Process written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: Hey, marketing today has gotten harder. There’s so many new platforms. How do you reach the right audience? Fortunately, there’s a simple way. LinkedIn can help you speak with the right professionals at the right time. John Jantsch: Hello. Welcome to another episode of the Duct Tape Marketing…

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