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Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. If anything, the importance of advertising in general, and of…

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Transcript of Building a Fanocracy Around Your Business written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch:  Hello, and welcome to another episode of the Duct…

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Building a Fanocracy Around Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Meerman Scott Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with marketing speaker and best-selling author David Meerman Scott. Meerman Scott has stopped by the podcast before to discuss a number of his books, including Marketing the Moon and The New Rules of Marketing and PR. Today, however, he’s…

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Six Pixels of Separation Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch stops by the Six Pixels of Separation podcast to chat with host Mitch Joel about his latest book, The Self-Reliant Entrepreneur. Jantsch’s book is designed as a series of 366 daily meditations for entrepreneurs, aimed at helping them grow personally and professionally. Jantsch is a huge fan of literature, and so he’s turned to…

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