01
Jan
01
Jan
Important KPIs for Each Phase of the Customer Journey
Important KPIs for Each Phase of the Customer Journey written by John Jantsch read more at Duct Tape Marketing The customer journey is often a long and winding road. And that means it can be difficult to track your business’s effectiveness at each phase of the journey. The easiest way to gain greater clarity around your customer journey, and to identify strong points and weak spots, is to pinpoint and evaluate key performance indicators (KPIs)…
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01
Jan
How Mobile Has Impacted the Customer Journey
How Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. In order to better understand the impact mobile has had on the customer journey, it’s helpful to go through and assess the…
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01
Jan
Entrepreneurs on Fire Podcast – The Self-Reliant Entrepreneur
Entrepreneurs on Fire Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch stops by John Lee Dumas’ podcast, Entrepreneurs on Fire, to discusses his latest book, The Self-Reliant Entrepreneur. Jantsch’s book is designed to help entrepreneurs discover their self-reliance—to believe that their lives are a work in progress, to trust fully in their gifts and follow their dreams without fear of judgement from others, and to learn…
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