DUDE Agency Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch, author of Duct Tape Marketing, shares how his marketing consulting firm grew from a book published in 2002 into a marketing system that’s used to help agency owners and their clients achieve great results. He shares how he developed the system, what goes into building a successful agency, and what it is that keeps him hungry for…

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Content is More Than Blog Posts – It’s the Voice of Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch on Content as the Voice of Strategy Content’s been around a long time, we’ve been talking about it for more than a decade. A lot of people still treat it as just another tactic, and think of it as a blog post here or social media update there.…

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Why Continuous Learning Matters for Today’s Professionals written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Cooper Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I chat with Matt Cooper, CEO of Skillshare. Skillshare is an online learning community that offers users access to more than 30,000 classes, with a focus on creative fields. Cooper discusses the ins and outs of running an online learning community: Why…

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How to Segment Your Buyer Personas and Create Unique Content for Each written by John Jantsch read more at Duct Tape Marketing When you run a business, you want to seek out the customers who are the best fit for you. These people are not only the ones most likely to need your goods or services, they’re also the people you would most like to work with. For a lot of businesses, though, they have more…

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Transcript of Why Continuous Learning Matters for Today’s Professionals written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of The Duct Tape Marketing Podcast. This…

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