25 Jul

Honest Startup Advice From Somebody Who’s Been Through It

Marketing0 Comments

Honest Startup Advice From Somebody Who’s Been Through It written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rand Fishkin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target…

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25 Jul

To Niche, or Not to Niche in Your Business?

Marketing0 Comments

To Niche, or Not to Niche in Your Business? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch on To Niche, or Not to Niche in Your Business? There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, and get rich.” While I won’t…

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24 Jul

How to Improve Customer Retention Through Paid Search

General, Marketing0 Comments

A lot of marketers and business owners think of advertising as a tool to attract the attention of new customers. But the great thing about paid search is that it’s also a powerful way to improve customer retention. Once you go through all the trouble of winning over new business, it’s worth your while to put in the effort to keep them coming back. Here are some ways to put paid search to use specifically…

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20 Jul

Weekend Favs July 20

Marketing, Tools0 Comments

Weekend Favs July 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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