Why Storytelling Can Help Your Business’ Bottom Line written by John Jantsch read more at Duct Tape Marketing When you’re thinking about how to promote your business, it can be tempting to focus solely on your products and services. After all, when you boil any business down to its most essential element it is about getting consumers to purchase the product or service that’s being offered. But how you reach the end goal of closing…

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Transcript of Marrying Content with the Customer Journey written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram…

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Transcript of Questioning Best Practices to Do Great Work written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Everybody loves best practices. Give me an example. Give me a template to follow. Well, I think that that practice leads to mediocrity. In this episode of the Duct Tape Marketing Podcast, I…

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Questioning Best Practices to Do Great Work written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Acunzo Podcast Transcript Today on the podcast, I speak with author, keynote speaker, and founder of Unthinkable Media, Jay Acunzo. Acunzo began his career at tech giants, including Google and HubSpot, and he now travels the world as a public speaker and the creator of documentary series about people who do great work, which he…

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How Businesses Can Survive the Latest Marketing Rebellion written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer Podcast Transcript Today on the podcast, my guest is marketing expert, speaker, author, and college educator Mark Schaefer. Schaefer is a globally-recognized speaker and author. He’s contributed extensively to major publications including The New York Times, CNN, NPR, Wired, the BBC, and CBS News. He is also the author of six best-selling…

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How to Make Your Content Less Boring written by John Jantsch read more at Duct Tape Marketing Think about the number of websites you visit on a given week. It’s a lot, right? We spend so much time consuming content online that after a while, it all starts to blend together. Even if your website technically ticks all of the boxes, it will quickly fade into the background if the content is not designed to…

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