Transcript of How to Reliably Generate Big Ideas for Your Business written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Everybody wants that next big idea for your business, but sitting down and thinking up big ideas is kind of a really great way to freeze your brain up. In this…

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Where Marketing Automation Fits Into the Customer Journey written by John Jantsch read more at Duct Tape Marketing When companies incorporate marketing automation into their approach, they often focus on the middle of the marketing hourglass. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. However, marketing automation can be used throughout the entirety of the customer…

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How to Use CRM for Audience Segmentation written by John Jantsch read more at Duct Tape Marketing All customers today are looking for a highly personalized experience. They expect businesses—from the big guys like Amazon all the way down to their local coffee shop—to understand their wants and needs, and to treat them like an individual. When you’re running a successful business with hundreds or thousands of customers, though, it is impossible to make your…

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4 Tips for Driving the Customer Journey with CRM written by John Jantsch read more at Duct Tape Marketing As I’ve written about in the past, in today’s digital world, the customer journey is no longer a straight line. While you can’t exert complete control over the way in which customers and prospects interact with your business, it is possible to get strategic about guiding people differently depending on where they are in their individual…

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Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It) written by John Jantsch read more at Duct Tape Marketing Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form…

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How to Build an Effective Referral Program written by John Jantsch read more at Duct Tape Marketing You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you already have, not…

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