Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach written by John Jantsch read more at Duct Tape Marketing With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. After all, when anyone can happen upon your brand, it means that anyone’s a potential customer, right? That’s not quite true. In fact, the number of leads that actually become…

Read More

Where Marketing Automation Fits Into the Customer Journey written by John Jantsch read more at Duct Tape Marketing When companies incorporate marketing automation into their approach, they often focus on the middle of the marketing hourglass. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. However, marketing automation can be used throughout the entirety of the customer…

Read More

How to Use CRM for Audience Segmentation written by John Jantsch read more at Duct Tape Marketing All customers today are looking for a highly personalized experience. They expect businesses—from the big guys like Amazon all the way down to their local coffee shop—to understand their wants and needs, and to treat them like an individual. When you’re running a successful business with hundreds or thousands of customers, though, it is impossible to make your…

Read More

4 Tips for Driving the Customer Journey with CRM written by John Jantsch read more at Duct Tape Marketing As I’ve written about in the past, in today’s digital world, the customer journey is no longer a straight line. While you can’t exert complete control over the way in which customers and prospects interact with your business, it is possible to get strategic about guiding people differently depending on where they are in their individual…

Read More

Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It) written by John Jantsch read more at Duct Tape Marketing Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form…

Read More

How to Build an Effective Referral Program written by John Jantsch read more at Duct Tape Marketing You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you already have, not…

Read More