10 Jun

How Leveraging A Virtual Assistant Will Change Your Life

Marketing0 Comments

How Leveraging A Virtual Assistant Will Change Your Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tricia Sciortino In this episode of the Duct Tape Marketing Podcast, I interview Tricia Sciortino. Tricia is the CEO and Board Member at BELAY, Co-Host of the One Next Step Podcast, and Author of Rise Up & Lead Well: How Leveraging An Assistant Will Change Your Life & Maximize Your Time. Key Takeaway:…

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10 Jun

How To Harness Your Unfair Advantage

Marketing0 Comments

How To Harness Your Unfair Advantage written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ash Ali and Hasan Kubba In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat). Hasan built a successful startup from…

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09 Jun

How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns

Analytics, Marketing0 Comments

Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them personalized marketing messages, and 76 percent are disappointed when they receive generic communications instead. The challenge? If you don’t know your audience, you can’t send them personalized content. You don’t […] …

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08 Jun

Top Trends For Marketing Agencies To Pay Attention To

Marketing0 Comments

Top Trends For Marketing Agencies To Pay Attention To written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this crossover…

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06 Jun

Rethinking the Recruiting Journey

Marketing0 Comments

Rethinking the Recruiting Journey written by Shawna Salinger read more at Duct Tape Marketing Small businesses need to rethink the way they are recruiting employees today. In good times, companies thrive by being in the right place at the right time. But in tough times, organizations grow by being important in the lives of their customers. The same is true for recruitment, retention, and the hiring journey.  Recruiting as a Marketing Function  Marketing is not…

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