Agents Of Change – The Ultimate Marketing Engine

Agents Of Change – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing It’s one thing to close a sale with a customer, but how do you get closer to them in a way that goes above the transactional relationship where you become a business they actually care about and that matters to them? Selling things is great, but nurturing relationships with die-hard evangelists for your business is even better…

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Making The Most Of Your Time

Making The Most Of Your Time written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Oliver Burkeman In this episode of the Duct Tape Marketing Podcast, I interview Oliver Burkeman. Oliver is the author of The Antidote: Happiness for People Who Can’t Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He also has a new book called Four Thousand Weeks: Time Management…

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Why Businesses Should Be Using Video In 2021

Why Businesses Should Be Using Video In 2021 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Augie Johnston In this episode of the Duct Tape Marketing Podcast, I interview Augie Johnston. Augie is a 35-year-old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry with a start-up called Vidchops. Key Takeaway: Video is an incredibly powerful medium that helps you build authority…

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Connect The Dots – The Ultimate Marketing Engine

Connect The Dots – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing I had the pleasure of talking with Carla Johnson on the Connect the Dots show. We talked about my work with thousands of businesses over the last 30 years, how sticky marketing drives growth, and many of the concepts from my new book, The Ultimate Marketing Engine. Listen or watch the episode here: https://www.carlajohnson.co/john-jantsch-on-how-sticky-marketing-drives-growth/

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8 Tips for a Brand Awareness Campaign

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo.  How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how.  […] …

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