Increase Customer Engagement
You’ve heard the story before… you have to do a lot of things right to rank well. Especially because there are over 200 ranking factors. And to make matter worse, you have to continually keep up to date with what’s going on because Google is making over 4500 algorithm changes a year. The reality is […] …
Read MoreDo you ever wonder how some people on Instagram gain so many followers in a short amount of time or on a consistent basis? Some people are celebrities or influencers, but nowadays, many are not. The below article explains 15 easy ways to increase your following on Instagram. If you prefer watching a video instead […] …
Read MoreMarketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online-pick-up-in-person. Consumer expectations are shifting as well. Today’s customers expect to receive […] …
Read MoreEvery marketer knows the phrase ‘content is king’, but that content is nothing without readers and followers. These days, there’s one sure-fire way to get your content out to a broader audience and share your awesome new blog post: social media. With a ready audience of millions, sites like Facebook and Twitter are some of […] …
Read MoreHow do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy Google Data Studio dashboard to generate slick reports. There’s still a good chance you are wasting money, and that’s because most businesses measure the impact of marketing after the fact. […] …
Read MoreWhen’s the last time you attempted to make a recipe in the dark? I’d venture to guess you’ve never done so. It’s unnecessary and reckless. Would you be surprised to learn, then, that more than 60 percent of companies have ignored marketing analytics data when making marketing campaign decisions? Just like making a recipe in […] …
Read MoreAccording to the Harvard Business School, the greatest problem faced by companies when launching a new product is a total lack of preparation. Because of this, up to 30,000 new products are launched every year—and at least 95 percent end in failure. While products can fail for many reasons, a solid product marketing strategy can […] …
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