Increase Customer Engagement
As my enterprise-level agency, NP Digital, has grown, we’ve been able to expand across the globe. We’ve opened agencies in Brazil, the UK, Australia, India, and now: Canada! That’s right: we have opened a full-service digital marketing agency in Canada. And to kick things off with a bang, I’ll be heading to Canada to present […] …
Read MoreIn a world of increasing competition, understanding your target market is vital. Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages. Those insights don’t have to be hard-won, either. Thanks to new tools and data sources, businesses no longer have to […] …
Read MoreYour audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them personalized marketing messages, and 76 percent are disappointed when they receive generic communications instead. The challenge? If you don’t know your audience, you can’t send them personalized content. You don’t […] …
Read MoreYou heard about AI, but have you ever used it? Just think of it this way, what if you can use artificial intelligence to create content for you so you wouldn’t have to even write? Well, believe it or not, this blog post that you are reading now was written by a simple AI tool. […] …
Read MoreAre you striving for consistency with your social media marketing? A good social media content calendar could be the missing ingredient. Creating a social media calendar is a simple process, but it can have some impressive results. Here’s how to quickly set up your social media content calendar and start leveling up your performance. What […] …
Read MoreNOTE: On June 8, 2022, Christopher Coomer, VP of Data, Analytics, and Insights at NPD, will cover the essentials of GA4 in a short presentation. This will be followed by an extensive Q&A session with webinar host Will Francis of DMI. Register here. Those who attend will receive a free follow-up guide to help them transition […] …
Read MoreWith over 1 billion users and counting, TikTok presents a great opportunity for businesses to advertise their services, grow their audience, and increase their ROI through targeted ad campaigns. The challenge? Standing out on such a competitive platform and ensuring the right audience sees your ads at the right time. If you want to get […] …
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